Sales is the process of selling goods or services to customers, with the goal of generating revenue for a business. The sales process typically involves identifying potential customers, qualifying their needs and interests, making presentations, negotiating pricing and terms, closing deals, and maintaining ongoing customer relationships.

Key components of sales include lead generation, customer engagement, product or service knowledge, objection handling, and sales analytics. Effective sales practices aim to build strong customer relationships, increase sales revenue, and drive business growth. Successful sales strategies depend on understanding customer needs, offering valuable solutions, building trust and credibility, and providing excellent customer service.